Why is it important to develop a BURNING DESIRE to become successful in life?





Recently I’ve read a great book ‘Think and Grow Rich’ by Napoleon Hill, I have no words to explain about the power of this book! It reveals some of the greatest secrets of successful people, how they convert their dreams into a reality. Anyone who desires to become rich or successful in life, then this book is a MUST read. When you read this book, you’ll be exposed to some mysterious power just like I’ve experienced. However, the book was written long years back, the knowledge and wisdom in this book is eternal and powerful beyond measures.

In this post, I would like to share one great lesson I’ve learned from the book-Think and Grow Rich, which I thought everyone must be aware of. It’s about developing a BURNING DESIRE to win. If you develop this quality, then no obstacles can stop you from achieving your dreams.

To understand the power of BURNING DESIRE, let us analyze three great stories. These are not merely stories, but the events really happened in the past and etched on the historical stone of accomplishments.

The man who desired to become the business partner of Thomas Alva Edison



Edwin C Barnes desire was not a hope! It was not a wish! But it was a keen pulsating DESIRE, which transcended everything else. It was DEFINITE. As he was going to Thomas A Edison’s office, while sitting in the train, his mind was at work. He saw himself standing in the presence of the great inventor. He heard himself asking Mr. Edison for an opportunity to carry out the one CONSUMING OBSESSION of his life, a BURNING DESIRE to become the business associate of Thomas A Edison.
Barnes did not get his partnership with Edison on his first interview. He did get a chance to work in the Edison’s offices, at a very nominal wage. He was content to start in the most mental work, as long as it provided an opportunity to take even one step toward his cherished goal. Five years passed before the chance he had been seeking made its appearance. During all those years not one ray of hope, not one promise of attainment of his desire had been held out to him. But something important was happening in Barnes’ mind. He was constantly intensifying his DESIRE to become the business associate of Edison.

To everyone except himself, he appeared only another normal cog in the Edison Business wheel, But in his own mind, HE WAS THE PARTNER OF EDISON EVERY MINUTE OF THE TIME, from the very first day that he went to work there.

When the opportunity came, it appeared in a different form, and from a different direction than Barnes had expected. Opportunity often comes disguised in the form of misfortune, or temporary defeat. Probably this is the reason why most of us fail to recognize opportunity. Mr. Edison had invented a new office device, at that time it was known as the Edison Dictating Machine (later known as the Edi-phone). Edison’s salesmen were not enthusiastic and interested over the machine. They didn’t believe it could be sold without great effort. Barnes saw his opportunity. It had crawled in quietly, hidden in an awkward looking machine which interested no one but Barnes and the inventor. Barnes knew that he could sell the Edison Dictating Machine. He suggested this to Edison, and promptly got his chance. In fact he sold it so successfully that Edison gave him a contract to distribute and market it all over the nation. Out of that business association grew the slogan, “Made by Edison and installed by Barnes.” 

Finally, Edwin C Barnes again stood before Edison, in the same office where he first met the inventor. This time his desire had been translated into reality! He was in business with Edison. THE DOMINATING DREAM OF HIS LIFE had become a reality.

It is a remarkable illustration of the power of a BURNING DESIRE. Barnes won his goal, because he wanted to be a business associate of Mr. Edison, more than he wanted anything else. He created a plan by which to attain the purpose. He BURNED ALL THE BRIDGES BEHIND HIM. So that he cannot step back, no matter what happens, He left himself no possible way of retreat, he had to WIN or PERISH!
If we develop such a kind of ‘DESIRE’, then nothing can stop us from achieving what we want in life.

Burn our ships



A long while ago, a great warrior faced a situation which made it necessary for him to make a decision which insured his success on the battlefield. He was about to send his armies against a powerful foe, whose men outnumbered his own. He loaded his soldiers into boats, sailed to the enemy’s country, unloaded soldiers and equipment, and then gave the order to BURN the ships that had carried them. Addressing his men before the first battle, he said, “You see the boats going up in smoke. That means that we cannot leave these shores alive unless we win! We now have no choice-we win or we perish! And they won.

It was another example of a burning desire mind set. Anyone who goes for accomplishing great things in life must be willing to burn his ships and cut all sources of retreat.


Another great story is as follows

 The Chicago fire



The morning after the great Chicago fire, a group of merchants stood on State Street, looking at the remains of what had been their stores. They went into a conference to decide if they would try to rebuild, or leave Chicago and start over in a more promising section of the country. They reached a decision all except one-to leave Chicago.

The merchant who decided to stay and rebuild pointed a finger at the remains of his store, and said, “Gentlemen, on that very spot I’ll build the world’s greatest store, no matter how many times it may burn down.

The store was built. It stands their today, a towering monument to the power of that state of mind known as a BURNING DESIRE. The easy thing for Marshal Field to have done would’ve been exactly what his fellow merchants did. When the going was hard, and the future looked dismal, they pulled up and went where the going seemed easier.

From the above three stories, we can clearly understand the difference between ordinary people and extraordinary people. Extraordinary people always have a burning desire to win and succeed, no matter what happens along the way. It is the same difference which distinguishes practically all who succeed from those who fail.

As the saying goes “Obstacles are those frightful things that you see, when you take your eyes off from your goals.” To develop a burning desire, we must always focus on our goals, not the obstacles along the way. People, who develop a burning desire, understand that the obstacles and failures are in fact stepping stones to their success. They believe that every failure makes them stronger and in every problems there is an opportunity hidden, when unleashed can create astounding results of success.
So anyone who develops this powerful state of mind is guaranteed to succeed in his/her life. In order to avoid retreat, we must burn all the sources behind us, so that we’ll be having no choice other than to win or perish! This is the greatest secret of all achievements and success.

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